Successful online businesses know that it’s no longer enough to simply have an attractive website that’s engaging for your visitors. You need a website that not only lists your products or services, but also one that is well functioning, informative, and can be found on the first page of search engine results. That’s where good SEO comes in. SEO carried out correctly will ensure that visitors to search engines such as Google, Yahoo, and Bing will find your website when searching for industry-specific keywords. Our SEO North East services are designed to do just that.
Search Engine Optimisation (SEO)
Although there is a whole lot more to today’s SEO business than simply search engine optimisation, this is where it all began and is still the most important online marketing strategy. On-page SEO is partly the art of optimising the pages and content on your website for targeted keywords and phrases, as well as focusing meta tags and creating an SEO-friendly website that will be recognised and ranked by search engines during their indexing procedure. Off-page SEO forms a major part of search engine optimisation and revolves around building links from other websites (backlinks) to your website, how this is carried out – using relative websites, keywords and other factors – plays a large part in how high your site ranks in the search engines.
Not only that but bad practices, also known as Black Hat SEO, can get a website in trouble in a hurry. We employ only the best proven methods that are both White Hat and effective. When we carry out SEO, it is be done the right way.
Social Media Marketing (SMM)
Social media marketing is no longer the wave of the future; it is the tidal wave of right now. Our internet marketing North East list of services includes SMM because it is one of the fastest and most effective ways to get your company out into the public eye, it is also becoming a more important indicator when search engines rank your website. While other forms of marketing tend to ebb and flow, social media has continued to increase year after year.
Our social media marketing campaigns introduce you and your website to the world through targeted announcements and strategic posts. Once we get the ball rolling and people start discovering the usefulness of your website, they will naturally pass it along to friends and family who will do the same. A good social media marketing PR campaign can do wonders for your website.
Pay-Per-Click Marketing (PPC)
No list of SEO services would be complete without a PPC program, that’s why you’ll see it as part of our SEO North East services. Though pay-per-click is not the monolith that once was it is still a very effective tool in reaching new customers and growing your business. With strategically placed pay-per-click ads you can advertise online at a very affordable price. Our company prides itself in quality pay-per-click campaigns that work for you 24/7, helping to bring immediate traffic and enquiries through your website.
Conversion Rate Optimisation (CRO)
One of the newest tools we’ve added to our internet marketing North East program is conversion rate optimisation. As one of the latest SEO tools available, this is the practice of developing, tracking, and promoting specific pages on your site which translate into real financial value. Examples would include optimising the process on an eCommerce website to ensure the least steps possible to stop drop-out rates and increase sales, reviewing your website navigation and information structure so users can find what they want quickly and easily, basic website usability including ease of use for users, and having the correct information positioned in right place on the website etc. By tracking how your customers use your website we are able to optimise it, generating a higher financial reward for you.